By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the numer… Read More

Mark Donnigan: It's going terrific, Ben. I am so happy to be below on your program.Ben: Definitely. We're satisfied to have you on the show. Specifically offered the relevance and the necessity of the topic we're going to be dealing with throughout this discussion also, which is one that I assume is truly under-discussed. One that may if not raise … Read More